You’ve created your digital product. Now comes the big question: How much should you charge?

Price too low - you look cheap and undervalued.
Price too high - you scare away beginners and lose sales.

The truth? Pricing is a strategy, and when done right, it can make or break your online business.

This guide will walk you through the exact steps to price your digital products for maximum profit in 2025.

People don’t just buy products. They buy perceived value.

Many beginners price based on “what feels fair” or “what others charge.” Instead, ask:

Think of your products as a ladder:

Don’t be afraid to experiment. Your first price is not your final price.

Instead of just saying “This is $49,” compare it to the alternative:

Anchoring makes your product feel like a bargain.

If you want to sell a $97 product, make it feel like a $497 value.
Add:

People love buying when they feel like they’re getting more than they paid for.

Pricing is not about guessing — it’s about strategy, psychology, and confidence.

Don’t let fear hold you back. Start with a price, launch, and adjust as you grow.

Ready to validate your first offer? Download my FREE guide: 25 Digital Product Ideas You Can Start Today and start building profitable products with confidence.